We are all consumers. You've probably taken surveys and asked yourself "When will this end?" or "Didn't they already ask me that?"
I don't like those surveys either. I design succinct surveys that get to the heart of what you need to know before your customer is tired of answering questions.
Here are tools in my sandbox of surveys:
Brand Awareness, Perceptions and Usage
Brand Trust
New Product Positioning
Message Testing
Pricing Optimization
NPS, CSAT and CSET (not in the same survey!)
Concept Testing
COVID Pulse Testing
Qualitative
I have never met a customer I didn't like. I work for them and for you to create better experiences.
Over the years I have gotten to know people. Sod farmers, motorcycle collectors, nurses, doctors, soccer moms, accountants, small business owners, general contractors, engineers, backyard chicken owners...good people. I am passionate about listening to how people make decisions, and how companies can better meet their needs.
Numbers only tell half the story. It's a great first half, but sometimes you want more.
Qualtrics
Years ago a client said to me "Hey, we've been using this tool called Qualtrics in my MBA program, I think you should check it out." Best. Decision. Ever.
Qualtrics gives marketers the power to keep an engaging conversation going with their customers. The power of the customer voice should be in your hands, not in some excel spreadsheet that only those that love data spend time analyzing.
If you need to get your team up and running on Qualtrics, I'm your gal.