How I do it.
- Online surveys (fun and relevant, customer-focused)
- Telephone interviews (real ones, not scripted ones)
- Panel discussions (I LOVE Qualtrics!)
- In person
That's it. That's the core of what I do.
Conducting surveys online is fun and relevant -- and very customer-focused.
Online research covers surveys and other methods, and reaches as far as you can imagine.
Real, not scripted conversations with customers give you honest feedback.
One step away from in-person interviews, telephone interviews provide a conversation to help you make more customer-focused decisions.
Dive into your category without getting lost amongst your competitors.
See where your brand stands with the world-wide population.